Opinion

How much does it cost to raise a child?

I tell you that virtue is not given by money, but that from virtue comes money and every other good of man – Socrates   The U.S Department of Agriculture (USDA) recently came out with its latest figures on the cost of raising a child. The title should have read “How to scare the heck [...]

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Take this house and shove it

As the housing market continues to flounder in many parts of the country, more than one-in-five homeowners (21%) say they owe more on their mortgages than their home is worth according to a recent Pew Research Survey. But the more interesting part of the survey is – more than a third (36%) say the practice [...]

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Scent of a $ : The sense of scents to make cents

Smell of freshly brewed coffee. Soothing lavender. Freshly baked bread. A macho cologne. I think we all know we fall for specific smells and buy impulsively. I can totally relate and agree the aroma of a product wafting on the breeze definitely entices me to buy it even if I wasn’t planning to before.  Have [...]

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What does Bush Tax Cuts mean to an average Joe?

[Update: Dec 7th 2010, President Obama and Congress have reached a tentative deal to temporarily extend the Bush tax cuts for all Americans, including the wealthiest.  This deal not only extends the tax cuts from the Bush era but also adds some concessions made by President Obama. To read about the recent tax cut deal package,  [...]

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Marketers targeting kids – What do you think about commercialized childhood?

What do you call a consumer who wants to buy everything you have, doesn’t care what it costs and is less than five feet tall? A marketer’s dream? Nope. You call them kids. — AdRelevance Intelligence Report, 2000 I read a lot of blogs and news sites everyday. The ads in those sites are almost [...]

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