Money is more about mind than it is about math

We all know we should spend less than we earn and save the rest. That is all there is to personal finance. But we still struggle to live within our means. Sometimes it is really due to income, but it also due to our mindset. Advertisers use behavioral finance to trick us into buy more. We can do things to trick ourselves into making the right choices too. How our brains behave and act to certain external stimuli allows us to tame and use our brains to our advantage. I’ll break down psychological research and case studies into simple, actionable steps that can help you improve your personal finance.

How Others Influence Your Wealth

Humans are hard-wired to be social animals. We evolved as part of a group. The group kept us safe, kept us warm, helped us out. So it is natural that we are influenced by others. That influence can include helping you to be wealthy or holding you back from it. Here are the ways I [...]

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Change Makes You Richer

You know it, I know it, everyone knows that change is inevitable. We are born tiny, we grow, we learn, we are forced to do new things in new places with new people even if and when we’d rather not. Pretty much every one of us has fought change at some point in our lives, [...]

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My goals for 2014

Aren’t I a little late on the goals bandwagon? Historically, almost 30% of the people who set New Year resolutions have already given up by this time. Personally I work best if I set some goals, track them and keep myself accountable. 2013 was an awesome year for me – from a personal front. We [...]

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Why the devil can afford Prada while an angel struggles to afford a cheese burger.

“You are too nice” – my manager and mentor at my very first job told me. She didn’t mean it as a compliment. It was the answer to my question as to why I had been taken advantage of and not been recognized for my accomplishments. I was frustrated that the credit always went to [...]

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Big dreams, small wallet: How to start a business with little or no money

“Arrrggghhh!!! I told you so!” my husband told me in frustration. I murmured something about “not having enough money to pursue” and felt a rush of guilt, self-pity and frustration. This is a typical conversation we have every few months. The reason for my guilt and frustration – Between my husband and me, we have [...]

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Are you smarter than a monkey? Find out & make more money!

Pain of losing $100 vs. joy of gaining $100 – Which emotion do you think will be stronger? I would have immediately said it should be the same because, well, the amount is same. Turns out I’m wrong. My actions were totally different when I was faced with this situation in real life. I was [...]

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How can I afford everything I want? Should I stop wanting?

We closed on our home! We have been getting a number of congratulatory remarks and comments about how exciting it must be. It’s been an emotional roller coaster but excitement has not figured prominently. I am sure once we move in, it will become more dominant. Right now, however, apprehension has taken over. We are [...]

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Your friends are the reason why you are not saving money or losing weight

Do you know that one of the reasons you are losing money could be your friends? No, you might not literally be spending money on your friends but they are the reason you buy what you buy and do what you do. Surprised?  It is called Social Proof. Let me show you how. What is [...]

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Adios California! Hello Washington! Why we are leaving California?

I just want to clarify something – this post reflect “our” reasoning for leaving California. I am not saying CA is not a great place to live. Based on our priorities/goals and the fact that we are location independent, it doesn’t make sense for “us” to continue living there with one income. Dear California, I [...]

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