When I was a stay-at-home mom, way back in the late 1970s, I resented the way my spouse seemed to feel free to spend money on his personal whims. We didn’t have much besides a mortgage, two kids and one (not so well paying) job between us. While I felt free to spend at the […]
Money is more about mind than it is about math
We all know we should spend less than we earn and save the rest. That is all there is to personal finance. But we still struggle to live within our means. Sometimes it is really due to income, but it also due to our mindset. Advertisers use behavioral finance to trick us into buy more. We can do things to trick ourselves into making the right choices too. How our brains behave and act to certain external stimuli allows us to tame and use our brains to our advantage. I’ll break down psychological research and case studies into simple, actionable steps that can help you improve your personal finance.