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Thanks for visiting my outpost on the information superhighway. Wealth Informatics Logo

My name is Suba. I live with my husband in Southern California. I am not a great writer, I have never been deep in debt, I love my career and I am not even the most frugal person in the world. So what am I doing in the personal finance blogging world?

The Beginning

The origin of my blog “Wealth Informatics” is in an immigrant’s experience. I came to the US about 8 yrs ago to study, without a scholarship and very little money. Until that point I had been financially supported by my parents. So it was quite a rude awakening when I realized how little I knew financially and how easily I could get into debt. Here I was, in an unknown country with very little money and no knowledge about how to handle money. So I took it as a challenge and decided to teach myself about finance.

What started off as looking for ways to stretch a dollar with frugal grocery shopping and sharing a room, grew over time into things like looking for the best interest rate for my small rainy day fund, investing and other aspects of personal finance. I graduated with $5000 in my name, with $0 debt.

The revelation

Fast forward to 2008 – I was happily married, both my husband and I working full time jobs, we had progressed professionally and personally. Then I had the desire to buy a home. The housing market was coming down and we were earning well, everything was great, except – we still had the same amount of money in the bank that we accumulated during our poor student days. Even though our income had increased significantly we had $0 to show for it.

We were trying to keep up with the Joneses and were living a paycheck to paycheck existence. We were disciplined enough to not get into debt, but our efforts stopped there, we were not saving anything. When I was in school I had a goal – graduate debt free and have a small emergency fund. But I had let myself go after getting a full time job. I always wanted to buy a house, at some point of time; I didn’t have any specific goal or a vision. That mistake caused a big hole in our financial health. But that is ok, mistakes make our life interesting.

For the first time after graduation, we looked at our spending and diligently tracked everything to know “where” our hard earned money was going. Turned out it was not where I wanted it to go. We were spending a lot on things that really didn’t give us any satisfaction. I didn’t want to cut down everything and go back to a student’s lifestyle. I wanted to cut down the spending on things that didn’t give us any pleasure and channel that money towards something that has value in our life and made us happy. For example, I wanted to cut mundane expenses like gas or phone bills to an extent that would not cause me misery while allowing me to have more money for vacations and charity.

It was not a smooth ride, but after doing this for a couple of years, I am happy to say that we have now found our balance. I have learned a lot about myself in this process. I have learned a lot of different ways to do the same thing. I made a lot of mistakes and learned (and am still learning) things the hard way. We have not achieved our goal to accumulate a 25% down payment for a house yet and we don’t always stay within the budget, but now we have control over our money. If I wanted to take an extravagant vacation I know what else is at stake and can make an informed decision.

Wealth Informatics

With my renewed passion for Personal Finance, I started (re-started) searching, taking notes and reading every personal finance article or book I came across. At that time, I stumbled upon MyOpenWallet.net. Ever since then I have been hooked on personal finance blogs, some days even neglecting my husband, who needless to say wasn’t very happy about it :). Surprisingly, he was the one who asked me to start a blog. He later admitted that one of his motivations was the hope that if I had another outlet, we would not spend all our time together talking solely about finance :). Thus was born Wealth Informatics.

I started this blog so that I can share all the information I learned, strategies I have tried, successes I’ve had and the mistakes I’ve made so that people who are starting out will not be as intimidated as I was. I have to define the meaning of “Informatics” here. Informatics means using data to establish information which in turn leads to generation of knowledge. Wealth Informatics seemed to be an appropriate name for my blog that strives to provide – financial freedom through information. Some of the areas I post regularly on are – information empowering debt reduction, financial planning, informed consumerism, savvy investing, fun & frugal living leading to financial freedom.

My philosophy is to pay myself first and find ways to minimize the amount I spend on things that don’t give me pleasure (utilities, gas, etc) so I have enough left over to enjoy things I like.  I plan to provide all the tips that I learn at Wealth Informatics in the hope that it will be useful to others like me out there! As my disclaimer 236246states, I am NOT a financial adviser but I hope to be able to share a laypersons perspective of personal finance here.

Got something to say? : A blog of this nature depends on feedback from you, the reader, to keep it going and to improve.  As I admitted in the very beginning, I am not a great writer. Additionally, English is not my first language. My fervent hope is that through feedback from readers and pushing myself beyond my comfort zone, I will be able to tackle complex financial topics and learn to express them in a simple yet engaging manner. I welcome you to comment freely on any and all aspects of my blog through the comments, email or twitter.  Love it? Hate it? Have a better way to do things? I invite you to join me in my journey and I will gratefully accept any tips or advice that you share with me.

If you like the information you see here please consider bookmarking this site247 or get regular updates via your favorite reader248 or email.

{ 14 comments… read them below or add one }

Financial Samurai

Nice to read your bio mate! Looking forward to your contributions on Yakezie.com once it’s launched!



Good blog


Robin Poulin

I like your philosophy Suba. There are so many ways to enjoy the little things in life, debt free and even with savings. It takes planning, knowing what’s most important to you, working together as a team with your family and sticking to your plans (re-evaluate along the way). This life is meant to be enjoyed… an inner joy that lasts, not fizzles out after the flash and excitement of the moment are gone. Good luck on your journey!



Thanks Robin! Thanks a lot for visiting my blog! Hope you like it!


Car Negotiation Coach

Hi Suba, I really like the redesign. It’s very clean and organized well. It also makes good use of space. I need to do a similar redesign myself. I may ask you for Thesis help :), although I can do most of the basics.

My only suggestion (and this is minor) is that you may want to remove the “retweet” button from your privacy policy and disclaimer pages, and perhaps even combine the two pages into one. They are both certainly required, but no need to draw extra attention to them.


Diana Quihuis

I stumbled upon your blog while looking for information on HSA’s and FSA’s – you and the IRS came up with the most useful info! Congrats! I usually stay away from blogs – I worked at a desk all day and didn’t use a computer after 7pm – but I am impressed by yours and what frugalities I can glean from you. By the way, your English is better than most native speakers.
I have managed to cut expenses by more than half – first starting by choice than by necessity. It can be done and depending on how you frame it, can be pretty painless. I spend more time outdoors getting healthy (less medical bills) and read more (more knowledge about the things that will help me pay myself even more!) and more time with my husband, dogs, family, and friends. I’ve ditched the “social network” trap that sucks people into believing they need gadgets and non-stop connectivity, and focus on those important things in life – attaining specific goals. I’ve purchased my first home, afforded to travel a bit, and enjoy a simple lifestyle that is far more enriching/healthy than keeping up with the Joneses.
Its great to see someone putting all this energy into a usefull blog! Thanks for sharing!



Happy to see that your site is doing well! Good luck in the future!


Ed Nemmers

I am a subscriber.



email subscriber



You have done a very good job of engaging me with on this site. I agree with you that there is no need for anyone to pay for what does not give them pleasure (paying bills). The focus for me now is to cut cost as much as possible and I do appreciate the tips in the blogs.
Cutting Cost goal is better achieved though when everyone around you understand the goal and believes in it.
My battle now is how to keep my water bill down this lawn wetting season!



Hi Suba! I think you’re an excellent writer. :) Blogging definitely gets addicting doesn’t it?! I really like your logo btw.



Thanks Untemplater. Yes blogging consumes most of my time now :) Hopefully it is showing in my writing…



Great job Suba. We are looking at moving in to CA from Il. Your blog is making me rethink. Can I email you with questions ?


Tom Stobie

I landed on this blog by accident, in fact, I don’t (really) even know what a blog is, but as i read your experiences, then moved on to some of your advice, I had to read it all. Thank You for the time you invest to help others.


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